The choices to make before you commission software.
Each option side by side, including when the other one is the better choice.
Custom software or an off-the-shelf tool?
Whose process the software follows, who decides what changes next, and who owns the code and the data.
Custom or off the shelfPrototype, proof of concept or MVP?
How it looks, whether it can be built, and who tries it: you, or real users.
Prototype or MVPAn MVP first, or the full build?
One assumption to test, or a need you already know, and what the first version leaves out.
MVP or full buildIn-house developers, a freelancer or an agency?
Who holds the knowledge, what is checked before every release, and what happens after launch.
In-house or outsourcedNo-code, low-code, vibe coding or custom software?
Speed to a first screen, who owns the code, tests before every release, and monitoring.
No-code or customA web app or a native app?
One link for any device, or an app from the stores: reach, offline use, device features and updates.
Web app or nativeA website or a web application?
Pages to read, or work to do: sign-in, data and what it takes after launch.
Website or web appFixed price or time and materials?
When the price is known, who carries the risk of change, and how changes are handled.
Fixed price or time and materialsMade for your business.
Custom web software built around how your business works, for the work no standard tool covers. Start with a prototype or a first version, or build it all at once.
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